56% Increase in SEO Traffic YoY

TM Blast has collaborated with a client boasting more than 20 storefront locations across the United States for over a year. While they are a National SEO Service client, there is also a significant emphasis on enhancing their Local SEO rankings through their Google Maps, Bing Maps, and Apple Maps profiles.

They benefit from two distinct types of SEO services provided by TM Blast: Local SEO and National SEO.

Additionally, they received a complimentary Free SEO Audit, which enabled TM Blast to identify areas for improvement when they transitioned to a paid client.

Additional Traffic Chart

SEO Traffic at an All Time High for an SEO Client

The image originates from SEMRush, a third-party SEO tool. I prefer using SEMRush as it allows me to monitor the growth of organic keywords, which correlates with an increase in expected traffic.

56% Increase in Google SEO Traffic

One of my clients has seen a 56% year-over-year increase in their Google SEO traffic. For Bing, their traffic has surged by 482% during the same period. With Bing making up 10% of their total traffic, the boost from both Google and Bing has been transformative for them in 2024. This client engages in both National and Local SEO services.

What Was Done

I have been collaborating with an SEO client for a year. Here are some key highlights from the SEO tasks I have undertaken.

Fixed Technical Issues

The website had fundamental technical problems which were resolved within the first two months. The solutions implemented included adding canonical tags, repairing broken links, resizing images, among other tasks.

Added New Pages

I created a dedicated location page for every location. Before, there was only a state-level page

Blog Posts

I collaborated with the team to create new blog posts. These posts focused less on SEO and more on content suitable for newsletters.

Google Maps SEO

I conducted a scan of each location using Local Falcon for three distinct non-branded keywords. Subsequently, I enhanced each location with updated descriptions, services, products, and news.

Bing SEO

Bing constitutes 10% of their search engine optimization traffic. Although this report doesn’t include Bing charts, I monitor their keywords on Bing and adjust their site accordingly to improve our ranking on Bing.

Competitor analysis

I utilize SEMRush to track “winnable” keyword gaps in the market. For example, I identified keywords for which our competitors were ranking but had insufficient content. Consequently, I seized the opportunity to create additional pages or blog posts to address these content and keyword deficiencies.

Next Steps

The upcoming project I’m tackling for this client involves optimizing for Apple Maps SEO and Bing Maps SEO. I’m confident that we can achieve an additional 5-10% boost in SEO traffic to their website, which I’ll be pursuing in conjunction with the usual SEO activities.

Greg Kristan( SEO Owner and Author of TM Blast, LLC )

Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141