Attorney SEO – Law Firm SEO
As an attorney, you represent clients in court, provide legal advice, draft important documents, and offer ongoing legal counsel. Potential clients may be searching for these services in their city, whether they need help with personal injury claims, family law matters, criminal defense, or other complex legal issues. If your law firm website does not rank near the top of Google and Bing, those users may never find your practice in the local search results.
This is where local SEO for attorneys and law firm SEO from TM Blast can help. My legal marketing approach combines content optimization, technical SEO, local search strategies, and insights from successful case studies to improve your online visibility, attract qualified leads, and connect your firm with people actively searching for legal services.
Key Takeaways:
- Pricing & deliverables: The Local SEO plan for attorneys runs $1,500/month for one business location and covers Google, Bing, and Apple Maps optimization, on-site SEO, weekly technical crawls, daily keyword tracking, backlink outreach, and a monthly performance report.
- Timeline & KPIs: Most Attorney clients see an increase in page 1 rankings on Google Maps by month three working with me, which leads to more impressions, website clicks, and most importantly leads
- Who does the work: All SEO is handled personally by Greg Kristan, not outsourced to junior staff or interns.
- Primary contact/CTA: Head to the contact page to fill out the form to get started!
Attorney Local SEO Services Explained
My Attorney Local SEO Service is on a monthly basis at $1.5k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include keyword research, title tags, meta name descriptions, ALT tags, image optimization, internal links, schema markup, link building on niche sites (legal directories), and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities (relevant local directories)
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
How I Increased Page 1 Google Rankings From 7% to 27% for “Car Accident Lawyer Near Me” – #LocalSEO
In this #LocalSEOCasSstudy, I break down how my attorney client improved page-one visibility for the keyword “car accident lawyer near me” from 7% to 27% across a 15-by-15 Google Maps grid covering a three-mile radius. This improvement matters because stronger local rankings can generate more qualified impressions, website visits, phone calls, bookings, and potential cases. I also explain several strategies that helped move the heat map in the right direction. These tactics include earning and responding to Google reviews with helpful, service-related language, choosing a focused Google Business Profile category, adding relevant keywords and nearby cities to the business description, and maintaining an accurate physical address. I also discuss using the product carousel, publishing regular Google Business Profile updates, adding social profiles, and building reviews on third-party platforms such as Yelp, Facebook, and Trustindex. On the website side, businesses can test linking their Google Business Profile to a dedicated service landing page, embed their Google Map in the footer, and display reviews with schema markup. Local SEO takes time, but steady optimization can produce measurable growth. Watch the full video today to see the ranking progression and learn practical ideas you can apply to your own business. Timestamps 0:00 From 7% to 27% page 1 rankings 0:34 Google Reviews Matter 0:58 Primary Category is a Major Ranking Factor 1:22 The description is a slight ranking factor 1:39 Address needs to be physical 1:54 Products on your GBP can help with the CTR% 2:14 Reviews are third party sites is key 2:28 Updates show freshness 2:56 The website simple tips for ranking better https://tmblast.com/local-seo-expert-service/Google Maps Optimization – Increase Your Organic Traffic
Local Falcon is my go-to tool for optimizing my clients’ GBP (Google Business Profile). As an attorney, you want your services seen by people searching for what you provide in a given area. For example, if you are in New York City, you might only need to rank in a one-mile radius in Manhattan to see a dramatic increase in phone calls to your business if you were ranking at the top for “attorney near me.”
Meanwhile, if you were in Albany, NY, you would benefit from a 30-mile radius since your potential clients can be in Schenectady, Clifton Park, and Saratoga Springs. It all comes down to location, but getting seen by more people searching for your products is possible with Google My Business Optimization.
I’ll be optimizing your Google My Business account to get as many dots in positions 1-3 with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- Expanding your practice areas / service areas
- And more!
Above is an example of a sample Google Maps heat for a potential client. They wanted to see how well they ranked in NYC for a particular keyword phrase.
AI Local SEO Strategy Included
I take Local Falcon heat map scans and use AI tools like ChatGPT, Claude, and Microsoft Copilot to analyze the individual ranking dots in the context of population density and real-world opportunity. Not all green dots are created equal.
For instance, I will review where the dots are ranking in different towns and cities and match them to their rankings. Next, I will review the population of those dots and focus on flipping those areas (that are within reach) green to reach more of a target audience.
PPC Management Is a Plus
One way to increase your lead generation is with Google Ads Management / Bing Ads for your account. I offer that as an add-on service to search engine optimization, which you can learn more about with that link. The insight that I can grab from the search terms report will help in the following ways
- New content strategy ideas
- Improvement to the structured data code
- Better keyword strategy ideas
- New phrases to add to the map pack
- And more
Bing Maps Optimization
Bing Place for Business is part of my law firm’s local SEO strategy. Bing can make up 5-15% of the monthly SEO traffic for a law firm, so overlooking it can be a mistake. Bing’s market share in the United States, according to GS Stat Counter in June 2026, makes up about 10% when you factor in Yahoo, DuckDuckGo, and AOL.
Below is what I’ll be doing for Bing
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
One of the more recent additions to my Attorney Local SEO Service is Apple Maps. Apple Maps is finally on desktop (along with mobile and tablet), so there has never been a better time to get on Apple Maps for your business. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.