Attorney SEO
As an attorney, you represent your clients in court and give them legal advice. You also have other responsibilities, like drafting legal documents and providing legal counsel, which means potential clients may be searching for these legal services in their city to help them. If your law firm website does not rank at the top of Google and Bing for these services, users will not find you when searching their local search results for an attorney. This is where local SEO for attorneys comes in as a service from TM Blast.
Attorney Local SEO Services Explained
My Attorney Local SEO Service is on a monthly basis at $1.4k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities (relevant local directories)
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Attorney Local SEO Case Study – From 1% to 19% Page 1 Rankings on Google
In this video, Greg from TM Blast breaks down a real-world Attorney Local SEO case study in Colorado, showing how strategic local optimizations can dramatically improve Google Maps visibility, rankings, and inbound calls for law firms. I walk through exactly what was done, what changed, and why the results improved, including how to diagnose local ranking weaknesses using grid-based geo-tracking and how small, targeted adjustments can unlock major visibility gains. This case study is especially helpful for: Attorneys and law firms struggling to rank in Google Maps Local business owners who want more calls (not just traffic) SEO professionals looking for a repeatable local SEO framework Timestamps: 0:00 Introduction 0:45 GBP Review Summary 1:15 What is SoLV Again? 1:40 Denver Bankruptcy Lawyer SoLV Growth 2:05 Additional Keyword Growth 2:41 Heat Map 3:25 What Was Done 5:10 The Heat Map Matters Want to run a free heat map scan for your business? You can with my affiliate link to Local Falcon https://localfalcon.com?fpr=greg81 Want me to review your Google Business Profile account for a few hours and send over steps for your side to implement? https://tmblast.com/services/hourly-seo-consulting/google-my-business-optimization-service/ #LocalSEO #LocalSEOResults #AttorneySEO #ColoradoLocalSGoogle Maps Optimization
Local Falcon is my go-to tool for optimizing my clients’ GBP (Google Business Profile). As an attorney, you want your services seen by people searching for what you provide in a given area. For example, if you are in New York City, you might only need to rank in a one-mile radius in Manhattan to see a dramatic increase in phone calls to your business if you were ranking at the top for “attorney near me.”
Meanwhile, if you were in Albany, NY, you would benefit from a 30-mile radius since your potential clients can be in Schenectady, Clifton Park, and Saratoga Springs. It all comes down to location, but getting seen by more people searching for your products is possible with Google My Business Optimization.
I’ll be optimizing your Google My Business account to get as many dots in positions 1-3 with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Above is an example of a sample Google Maps heat for a potential client. They wanted to see how well they ranked in NYC for a particular keyword phrase.
AI Local SEO Strategy Included
I take Local Falcon heat map scans and use AI tools like ChatGPT and Microsoft Copilot to analyze the individual ranking dots in the context of population density and real-world opportunity. Not all green dots are created equal.
For instance, I will review where the dots are ranking in different towns and cities and match them to their rankings. Next, I will review the population of those dots and focus on flipping those areas (that are within reach) green to reach more of a target audience.
Bing Maps Optimization
Bing Place for Business is part of my law firm’s local SEO strategy. Bing can make up 5-15% of the monthly SEO traffic for a law firm, so overlooking it can be a mistake. Bing’s market share in the United States, according to GS Stat Counter in January 2026, makes up about 10% when you factor in Yahoo, DuckDuckGo, and AOL.
Below is what I’ll be doing for Bing
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
One of the more recent additions to my Attorney Local SEO Service is Apple Maps. Apple Maps is finally on desktop (along with mobile and tablet), so there has never been a better time to get on Apple Maps for your business. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.