Local SEO for Chiropractors
If you are a chiropractor looking for new patients each month, you need a local SEO strategy from a company with a proven record to achieve that. At TM Blast, I (Greg Kristan) understand the value of local SEO since I’ve been doing that since 2011. I’ve been helping local businesses (and my own) achieve first-page results on Google and Bing each month.
SEO for Chiropractors from TM Blast is a combination of Google Maps (Google Business Profile), Bing Maps, Apple Maps, directories to build trust, and website optimization to drive more potential patient leads and clients to your chiropractic care facility.
Here is how I go about chiropractic SEO.
Chiropractor Local SEO Services Explained
My Chiropractor Local SEO Service is on a monthly basis at $1.4k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content / keyword research
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
5 Immediate Google Maps Ranking Tips to Rank Higher – Chiropractor SEO
Google Maps Optimization – Google Business Profile
As a chiropractor, you want your business to appear in the three-map pack listings in and around your location on Google. Getting in the map pack listings makes it easy for potential clients to call you directly. As a note, Google only shows three organic listings in this area, so getting in positions 1-3 is critical. Certain keywords like “chiropractor near me” or “chiropractic clinic” would be examples of phrases you want to show up in via the map pack.
Below is the Google Business Profile Optimization.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
In this example above, I ran a visual heat map of how a chiropractor ranks in New York for the keyword “chiropractor.” I use a heat map like this to see where a company is and is not ranking for the radius they want to serve.
AI Local SEO Strategy Included – Boost Your Online Visibility
I use Local Falcon heat map scans alongside AI tools like ChatGPT and Microsoft Copilot to evaluate each ranking dot through the lens of population density and actual patient opportunity. Not every green dot carries the same value.
For instance, when analyzing a chiropractic practice, one section of the map might represent a dense suburban area with 50,000+ residents, while another area could be a smaller pocket with only a few thousand people. Improving rankings in lower-population zones may look good visually, but the real impact on new patient volume can be minimal.
Instead, the focus should be on strengthening visibility in higher-population areas where more potential patients are actively searching for chiropractic care. Gains in these zones are far more likely to translate into appointment bookings, phone calls, website visits, and direction requests. This strategy ensures your Chiropractor SEO campaign is driven by meaningful growth, not surface-level improvements.
Bing Maps Optimization
Bing is part of the local SEO service that I provide my chiropractor clients. When there is a local search in Bing, they (Bing) will display multiple map pack listings on page 1 of their results. Getting your business listed in these spots can drive additional website clicks and clients to your business.
Below is what I focus on for Bing Maps
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Apple Maps has been a nice addition to my Chiropractor Local SEO service for my clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account for your dental practice.
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.