Local SEO for Contractors
As a general contractor/handyman, you want a consistent number of leads to your business for small, medium, and large types of projects. Projects can be small, like mounting a TV that takes an hour to work, a large project, or a basement or kitchen remodeling service that can take months. Since you tend to travel only 10-20 miles for projects from your headquarters, you only want leads that are within your area, which is where local SEO for contractors from TM Blast comes into play.
Contractor Local SEO Services Explained
My Contractor Local SEO Service is on a monthly basis at $1.4k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Local SEO For Contractors – How to Rank Better in Google Maps
Google Maps Optimization
When there is a local search intent behind a search, like “contractors Syracuse NY”, Google only wants to display businesses in that area to users. If that user is searching on their phone for that keyword, Google will display three organic map listings on page 1 for the user to directly call, which means that searcher might not even go to your website. They may be early in looking for a contractor for a project, so they want to call a few businesses to get their availability, schedule a free consultation meeting, and more.
I’ll be optimizing your Google My Business account with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Above is an example of how Google will display three organic map pack listings.
Bing Maps Optimization
I tell my clients that you can expect around 5-15% of your overall traffic from Bing. While that might not sound like a lot in the grand scheme of things, that 5-15% could result in a few more phone calls for contractor projects for your business, so the juice is worth the squeeze.
Below is what I focus on for Bing Maps
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Apple Maps has been a nice addition to my Contractor Local SEO service for my clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.