+373% Increase in Phone Calls SEO Case Study

123% Increase in Phone Calls for a Local SEO Client

One of my Local SEO clients in New Jersey is up 123% in phone calls year-over-year (YoY) from January to May 2025, compared to the same period in 2024 (216 vs. 97).

To help increase their phone calls to their location, I have been utilizing Local Falcon to optimize the map for many of their non-brand keywords within the radius they service.

Below is an image taken directly from Google My Business via the calls section. If you are looking for Local SEO Services, be sure to visit that page to learn more! I also offer one-off Google My Business Optimization Services too.

123% INcrease in Phone Calls

The Heat Map Change YoY

5-15 Map Before Not Ranking Well

Better Local Rankings for the Client via a Heat Map from TM Blast

The two images above display the heat map comparison for May 2024 and May 2025 for one of their core keywords. Each green dot (1-3) represents a page 1 ranking for my client. As you can see, back in May 2024, there were fewer green dots on that scan. A year later, the map has turned almost entirely green and yellow, resulting in more impressions, phone calls, and leads for them.

197% Increase in SEO Traffic YoY – #B2BSEO #seocasestudy

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What Was Done

Here is the full breakdown of what I did for them.

Technical Issues Fixed

They had several technical issues on their site in 2024 that I helped fix. Those issues included missing canonical tags, broken links, images that were too large to load quickly, and more.

New Location Landing Page

Initially, the client did not have a dedicated landing page for their location on their website. Their strategy was to have a generic landing page about their service, so I created a city-specific landing page in 2024 and continued to optimize it in 2025.

Google Map Embed

With the new location page created, I embedded their Google My Business Map directly on the site. I felt having this would connect the GMB profile directly to the website and help improve the rankings.

Local Falcon Scans

I ran several Local Falcon (heat map) scans for their business for a plethora of keywords. Each time I ran the scan, I was able to see if we were flipping more dots green to improve the rankings.

A/B Testing on the GMB

Based on the Local Falcon Scans, I implemented several A/B tests over the months with them. We changed categories, updated the description, changed the primary picture, and more as part of a before-and-after A/B test to see how it would perform.

Competitor Review

Using Local Falcon, I was able to identify the top competitors in the area targeting the same keyword. From there, I conducted a keyword gap analysis to identify areas for improvement on our profile that would enable us to outrank them for specific non-brand keywords.

Next Steps

AI is something that I’m venturing into with them in June 2025 and beyond. The Local Falcon has AI scans available, so I want to see how well my client performs in Google AI answers and identify the directories we need to target to improve our visibility.

Greg Kristan( SEO Owner and Author of TM Blast, LLC )

Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141

Pricing

HOURLY SEO

$140

per hour

Examples included

SEO Coaching

Bing Indexing Help

Website Migration

Creating an SEO Strategy

GMB Profile Review

And More!

LOCAL SEO

$1,400

per month

Services included

1 Business Location

Google Maps SEO

Apple Maps SEO

Bing Maps SEO

Website SEO

Daily Google Keyword Tracking

Monthly Reporting

Access to Greg on Slack / Email

And More!

B2B / B2C SEO

$2,000

per month

Services included

B2B / B2C Websites

Website SEO

1 Blog Posts Per Month

Daily Google Keyword Tracking

ChatGPT keyword tracking / monthly reporting

Daily Bing Keyword Tracking

Monthly Reporting

A Monthly Technical Crawl

Access to Greg on Slack / Email

Basic Website Maintenance

Backlink Research

And More!

CUSTOM

contact for details

Services included

More than 1 Local Business Location to Optimize

More than 1 Website to Work On

YouTube Series

Check out Greg Kristan's YouTube channel from TM Blast, where you'll find a collection of SEO videos. From SEO tips and audits to ranking updates and success stories, there's plenty to explore and learn. Enjoy watching!

Explore my YouTube Series