197% Increase in SEO Traffic for a B2B Client
As a B2B SEO Agency, I understand the importance of getting more organic traffic to a client’s website in 2025 and beyond. Especially with the increase in AI overviews, clients are looking for me to find new and creative ways to drive more traffic to their websites.
Below is an image from Google Analytics 4 showing the 197% increase in SEO Sessions.
Google Traffic Growth
The image above is a snapshot of their Google organic traffic directly from Google Search Console, comparing the data from roughly the last six months to the previous six months. I like sharing this view because the client is interested in consistent growth for their B2B business. The two KPIs that I focus on for them are total clicks and impressions.
A click occurs when someone clicks on a web listing in Google, while an impression means that the listing was visible to the user when they searched. That means that someone scrolling on their desktop, tablet, or phone via Google’s results triggered their listing.
197% Increase in SEO Traffic YoY – #B2BSEO #seocasestudy
One of my B2B SEO Clients is up in SEO traffic by 197% (20,021 vs 6,747) from January – April 2025 YoY. B2B SEO has changed dramatically from a year ago, so I’ve needed to adapt and change my strategy to provide my clients with results. The way that I look at B2B SEO is through several lenses, which include robust technical SEO fixes, reviewing the % of traffic from Google and Bing, expansion of new content based on competitor gaps, refinement of existing pages to drive new traffic, reviewing the user flow on the website, and finally, looking at the search terms that trigger campaigns in Google Ads and Bing Ads.What Was Done
Technical Issues Fixed
I run weekly health scans for their business to ensure everything is running smoothly. There are times when a code change removes schema markup or alters a canonical tag, so I must stay on top of these changes and revert them to maintain their rankings.
New Landing Pages
I moved away from blog posts and “top funnel content” to focus on transactional content. Using GSC and BWT is excellent for seeing current keyword rankings and determining if we need a new page to improve rankings.
Video Schema Markup
Every landing page I create receives a dedicated video. My client creates the video content based on the landing page, and then I code the video to allow Google and Bing to read it.
Competitor Review
I use SEMRush to look up keyword gaps for my B2B client. After that, I send those topics over to my client and we pick and choose new topics to go after.
Language Expansion
My client was interested in expanding their content to multiple languages in 2025. To help with that, I created the HREFLANG strategy to not compete with our English rankings and to expand in Spanish
Internal Links / Footer Content
I run monthly crawls using Sitebulb to see how Google / Bing crawls the site. To help create a more streamlined crawl, I add more internal links, footer links, and navigation links for bots to follow, enabling them to crawl and index new content.
Next Steps
We are expanding their content to cover new topics in June and beyond. I use Trello to organize all my ideas, and I work with a team of content writers to help write the initial draft for my clients to review.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141