From 1 million to 2.6 million Sessions YoY

From 1 million to 2.6 million sessions did not happen overnight when comparing 2022 to 2021. The Stadium Reviews began as a pet project in 2019 to rank for terms like “Yankee Stadium Review” in Google and Bing to showcase my SEO skills to potential clients.

The concept of the site was to perform experiments on the site to see what was working via traffic results and duplicate those efforts for clients. For example, if optimizing the content to an A- score in Clearscope from a C+ moved the keyword rank to page 1, I would strive to do the same for clients. If adding pictures to blog posts helped improve keyword rankings, I would do the same for my clients. You get the idea.

However, everything changed when I went to Cleveland in 2019 for a baseball game and fell in love with the stadium’s food and drink selection. I wrote a one-off blog /resource about it, which drove more traffic than any of my reviews on my site. I replicated that again and discussed Comerica Park (since I also went there after Cleveland), Fenway Park’s Food, and Yankee Stadium’s Food. Those again began driving more and more traffic to the site. With the food pages driving more and more traffic to the site, I decided to cover all MLB venue’s food and drink options. I used many resources to figure out the food items, including YouTube, Instagram, Twitter, Google, Bing, Reddit, and more.