Growing Spanish Traffic from 0 to 70k a Month
One website that I’m working on drove little traffic to their Spanish content before I joined. After performing a Free SEO Analysis on their pages, I came across a plethora of technical issues. Here are the main SEO issues below that were restricting the growth of the pages.
What Was Done
Robots.txt Fix
In my first week at edX, I discovered a technical issue with Google and Bing regarding crawling the Spanish content. I was able to fix that, which got the content indexed
Canonical Tag Fixes
After fixing the robots.txt issue, I noticed a problem with the canonical tags, so I fixed that
HREFLANG Issues
After fixing the canonical tag problem, I noticed that English Queries were triggering the Spanish pages due to an incorrect HREFLANG setup, so I fixed that
Fixed Broken Links
I used Screaming Frog and discovered that there were hundreds of incorrect internal links pointing to Spanish pages, so I fixed that
HTML Sitemap / XML Sitemap Fix
There were 404 errors in the sitemap pointing to wrong Spanish pages, so I fixed that
Content Refresh / Page Creation
After the technical issues were fixed, I worked with the Spanish manager on optimizing the content using Clearscope
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141