+373% Increase in Phone Calls SEO Case Study

June 2025 Bing Indexing Case Study

A company hired me to help with their Microsoft Bing indexing issue with their website in June 2025.


Within two hours, I identified a few issues that I believed were preventing Bing from indexing their website.

If you are looking for Bing Indexing services, you can visit that link to learn more.

Not Indexed Issue

This image above is from a different Bing Indexing client that I have, but the message is always the same. Bing will show that they have discovered the URL, but they have not crawled the content because it violates their quality guidelines.

Why is Bing Not Indexing my Website? – Bing Indexing Help

If your website or webpages are not indexed on Microsoft Bing, it is most likely due to the website not following the Microsoft Bing Guidelines. Recently, I was hired by a company to help get their website indexed on Bing. I was able to do that after suggesting they implement a dynamic JavaScript rendering fix / a fix to the no script tag.

What Was Done

In total, I spent two hours comparing their Google Search Console data with Bing Webmaster Tools data to identify the problem.

URL Command Check

Bing and Yahoo both confirmed that no pages were indexed after using a site command.

Google Search Console

I confirmed that Google had indeed indexed pages from my client’s website on their search engine. This report from GSC indicated that there was no issue with spam on the website but rather an issue with the JavaScript that was confusing with Bing.

Sitebulb

I used Sitebulb to crawl the website as Binbgot. I performed this task using both the desktop crawler and mobile crawler to identify errors.

Bing Webmaster Tools

I noticed that Bing Webmaster Tools reported errors via the URL submission, which pointed to a quality guidelines issue.

JavaScript

During my check, I accessed the site using Microsoft Edge and Google Chrome to see how it would load. After disabling JavaScript in Edge, I noticed that the HTML content was no longer visible. This led me to recommend a third-party tool to pre-render their JavaScript and serve their HTML content first.

Additional Steps

After the fix for JS went into play, I recommended that my client update their crawl to be 100% in Bing to speed up indexing, which it did.

Final Thoughts

Bing powers more than just Bing itself. Bing powers AoL, Yahoo, Ecosia, DuckDuckGo, and more platforms. Therefore, getting on Bing should increase your total search traffic by 5-15% each month since Bing makes up that percentage in the United States.

Pricing

HOURLY SEO

$140

per hour

Examples included

SEO Coaching

Bing Indexing Help

Website Migration

Creating an SEO Strategy

GMB Profile Review

And More!

LOCAL SEO

$1,400
per month

Services included

1 Business Location

Google Maps SEO

Apple Maps SEO

Bing Maps SEO

Website SEO

Daily Google Keyword Tracking

Monthly Reporting

Access to Greg on Slack / Email

And More!

B2B / B2C SEO

$2,000
per month

Services included

B2B / B2C Websites

Website SEO

1 Blog Posts Per Month

Daily Google Keyword Tracking

ChatGPT keyword tracking / monthly reporting

Daily Bing Keyword Tracking

Monthly Reporting

A Monthly Technical Crawl

Access to Greg on Slack / Email

Basic Website Maintenance

Backlink Research

And More!

CUSTOM

contact for details

Services included

More than 1 Local Business Location to Optimize

More than 1 Website to Work On

Additional Services

YouTube Series

Check out Greg Kristan's YouTube channel from TM Blast, where you'll find a collection of SEO videos. From SEO tips and audits to ranking updates and success stories, there's plenty to explore and learn. Enjoy watching!

Explore my YouTube Series