Free Local SEO Audit – Local SEO Heat Map
A local SEO audit is crucial for any business owner because it helps assess and optimize their online presence to enhance visibility in local search results. For example, if you are a limo service company that serves a 20-mile radius around your city, you want to be found for terms like prom limo rental, limo services, wedding limo, party limo, and much more. As a local business, having your company show up for those keywords on search engines would be game changing.
However, before hiring anyone to work on your website and SEO strategy, you should get a free local SEO audit to get a baseline of where you are. Plus, with the analysis from TM Blast, you will get a local SEO heat map scan of your Google My Business listing and how it ranks for your target keywords.
Below is what the free local SEO audit from TM Blast looks like. As a note, the Local SEO report does update slightly throughout the year.
What is in the Free Local SEO Audit?
- Discover any significant technical errors that live on the website that are restricting SEO success
- If there are errors, I highlight them and address how I will fix them
- A snapshot of your organic traffic summary and your ranking keywords
- An overview of your business information (business name, address, phone number, hours, etc.) via your local business listings
- Directory listings / backlink profile
- 2 heat scans of your Google Business Profile for your target keyword / given radius
- A quick review of Bing Maps / Apple Maps
- A review of your on-page SEO strategy for the website
- An SEO Roadmap of what I will do to help grow your traffic / online visibility via benchmark numbers
- SEO case studies showing my success
Free Local SEO Audit
I performed a free local SEO audit for a company out in August. I’ve redacted their name and a few slides from the presentation they got in this video.Google My Business Optimization- Local SEO Heat Map Scan
Local Falcon is my go-to tool for every local SEO project I work on, and it expands upon the initial GMB review. The tool gives a visual local SEO heat map scan of the Google Map keyword ranking positions for a term in a given radius. Google (and Bing) usually show a map pack listing when there is a local intent behind a search, so getting into the map pack listing is critical. The metric I care about is SoLV, the percentage of time your business is on page 1 of Google via the 3-pack map listings for a search query. These are the most important search rankings where the majority of your traffic will come from.
With the Free Local SEO Audit, I (Greg Kristan) will run a few scans for your GBP business. Each scan will be for a different keyword to see how competitive you are for that phrase around your location.
Above is a screenshot of a Free Local SEO Audit I did for an attorney in New York City. Green dots represent that they rank at the top for the term “personal injury attorney,” while orange and red show they are not as competitive. Ideally, you want more green dots on the map since that means more chances to get a prospective client to call your practice.
Bing Place for Business
During the Free Local SEO Audit, I spend a little time looking at Bing keywords. Believe it or not, many businesses only verify their listing on Google and never sync that into Bing. As an SEO expert, I will be looking for opportunities to drive more traffic from Bing back to your business.
I recorded a video recently where I shared that Bing accounts for 13% of the traffic to my clients. You can click on that link to watch the full video on my YouTube channel.
Apple Business Connect
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at [email protected] or call 877-425-2141