B2B SEO Agency

If you are a B2B company looking for more traffic from Google and Bing to purchase or sign up for your service, then B2B SEO is for you.

TM Blast has a proven track record of helping countless business-to-business companies increase their traffic for their target terms, which leads to more subscribers, purchasers, and customers for them. Successful B2B search engine optimization can lead to additional areas of marketing if you don’t have to rely as heavily on PPC ads to make up the traffic difference.

However, not every B2B SEO Consulting project is the same. Some require more technical SEO to set up future growth, while others require content expansion and refinement to get more traffic.

B2B SEO Agency – Explained

My B2B SEO Service is on a monthly basis at $2k. Below are the main things I provide my SaaS SEO clients.

Running weekly technical health crawls of your website to ensure there are no problems.
Daily keyword tracking on a national level for target terms on Google and Bing (ensure there are no drops caused by technical issues)
Target keyword tracking on ChatGPT to create a baseline
Optimizing the website’s target service pages via a search intent strategy. On-page SEO include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
Creating new website content (service pages) based on keyword research.
Video schema markup SEO strategy and implementing best practices
Competitor analysis on their organic traffic and gaps in their strategy
A monthly SEO report sharing traffic, keyword rankings, and more that align with your business goals and marketing team
The ability to chat with Greg on Slack and email
Greg stays up to date on all algorithm updates
One meeting during the month to go over the report
And more!

B2B SEO Agency Case Study – 197% Increase in Traffic YoY

One of my B2B SEO Clients is up in SEO traffic by 197% (20,021 vs 6,747) from January – April 2025 YoY. B2B SEO has changed dramatically from a year ago, so I’ve needed to adapt and change my strategy to provide my clients with results. The way that I look at B2B SEO is through several lenses, which include robust technical SEO fixes, reviewing the % of traffic from Google and Bing, expansion of new content based on competitor gaps, refinement of existing pages to drive new traffic, reviewing the user flow on the website, and finally, looking at the search terms that trigger campaigns in Google Ads and Bing Ads.

B2B SEO Company – Technical Crawls

Technical SEO is a must for any B2B SEO project. Whether I onboard you or we’ve been working together for months, I will monitor your technical score. Sometimes, major issues won’t appear on a score, like websites with heavy JavaScript that are causing Bing not to crawl or index your content, which means you are leaving traffic and potential customers off the table.

Below are some of the common issues that I can fix

Incorrect robots.txt format
Missing canonical tags
Wrong meta robot rules
Orphaned off pages
404 / 500 status code pages
Incorrect redirects / redirect loops
Incorrect schema markup
Broken links
Pop ups that are against Google’s quality guidelines
JavaScript issues with Bing
And More!

Above is a sample technical crawl I have for one of my B2B SEO clients. The 88% score does not mean that they are winning in SEO, but it is good baseline to make sure nothing dramatically changes on a weekly basis that drop their rankings.

B2B SEO Solutions – Track Google and Bing Traffic

Google tends to yield about 90% of the SEO monthly traffic for my B2B clients, with Bing (Yahoo, AOL, DuckDuckGo, and Ecosia) making up the additional 10%. I track these two search engines for my clients because the conversion rates are usually similar, so getting more from one or both leads to more leads.

However, some B2B SEO clients of mine slightly more or less than 10% of their monthly traffic from Bing. Either way, ensuring I’m watching/tracking the keywords for both search engines is critical to getting my clients more traffic no matter what search engine their audience chooses.

B2B SEO Agency – Expansion of New Content

Creating new “landing page” content is critical as a B2B SEO Consultant. By landing page, I mean creating pages (content marketing) that are what your target audience is looking for. For example, I create landing pages that stem from my client’s service to help attract high-quality visitors to the site ready to convert.

One way I plan content expansion is to work with my client on what their audience is looking for. Next, I’ll use SEMRush to look at their competitors and the keywords driving traffic back to their website. I then look for gaps in the market/competitors to see what we can create, rank, and get more traffic and leads for my client.

B2B SEO Strategy – Existing Content Refinement

One core part of my B2B SEO plan is regular refinements to existing pages and the current content strategy. Existing pages are already indexed by Google and Bing, which means making slight changes to these pages can lead to faster results and traffic for my clients. New pages could take days, if not weeks, to get indexed by Google / Bing, and then it can take weeks, if not months, to get traffic to them via page 1 rankings.

Refinements include running Clearscope reports for target keywords to see what terms we can add to the page, adding new images, implementing video schema markup on the pages, internal linking, and much more. Getting more “secondary keywords” onto page 1 of Google and Bing to drive additional traffic is the focal point of this strategy.

GA4 Path Exploration Review – Marketing Strategy

Getting my B2B SEO clients more qualified leads/customers is the ultimate goal outside of driving more high-quality traffic back to the website. I deliver on this by reviewing their Path Exploration via Google Analytics 4. For example, I might see that users need to read reviews on their journey or visit the comparison page before buying/signing up. I will create more internal links or introduce a banner at the top of the site to encourage more users to follow that same path.

Google Ads and Bing Ads for Keyword Expansion

Most of my B2B SEO Clients run Google Ads / Bing Ads (PPC) campaigns for their business. I like to review their search terms report to see what keywords are driving impressions / conversions for my clients. I can then take those keywords and add them to my keyword tracking to see how we rank organically. If our rank is not on page 1 of Google, I can either expand on the content or duplicate the existing PPC landing page and make a new page for SEO and have the two not compete organically.

What Others Have to Say About My SEO Work

Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.

Greg Kristan( SEO Owner and Author of TM Blast, LLC )

Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at [email protected] or call 877-425-2141