Local SEO Albany
Albany Local SEO is about showing up in Google and Bing for your target terms in and around Albany, New York. For example, if you are an insurance company, you would want your website to appear at the top of search engines for terms like “boat insurance, car insurance, homeowners’ insurance,” and so on for people searching for that in Albany, NY. The beauty of a well optimized local SEO strategy is that you would also show up for those terms in places like Delmar, Rensselaer, East Greenbush, Schenectady, and Colonie New York.
Albany NY Local SEO Services Explained
My Albany NY Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
187% Increase in Phone Calls for my Client
Google Maps Optimization
The primary service that I offer for Albany Local SEO Clients is better Google Map rankings. Google displays three organic map pack listings on page 1 of their results when there is a local search. For example, if you search for HVAC Near Me, you will see local listings that are in and around Albany, NY to call.
I’ll be optimizing your Google My Business account with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Above is an example of how Google displays three organic map pack listings at the very top of their results when there is a local search.
Bing Maps Optimization
Bing can be a nice addition to increase your visibility, phone calls, and website clicks. Bing, unlike Google, might display more than three map pack listings for a local search, which means there is more opportunity to get a click.
Below is what I will doing to rank you higher in Bing and Bing Maps.
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Apple Maps has become more of an important call and website click driver for my local SEO clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
Traditional Website SEO – Albany, New York SEO
While ranking in the maps is the ultimate goal for Local SEO, I will also be optimizing the website to rank in the traditional organic results as well. Ranking in the traditional results allows your website to have another listing on page one of Google and Bing, which gives you another chance to increase the traffic to your website to get someone to get in contact with you. In the image to the right, you will see that TM Blast has a traditional organic listing result that is above the map listings.
Below are some of the elements I focus on for traditional website SEO.
- Technical SEO Health Crawls
- Tracking Keyword Rankings for your City or State
- Writing New Content
- Optimizing Images
- Optimizing Video to Add Video Shema Markup
- Internal Linking
- Finding Relevant Third-Party Sites to Get Listed On
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141