Local SEO for Insurance Companies
If you are running an insurance company and want more phone calls for things like homeowners’ insurance, car insurance, renters’ insurance, and more, local SEO can help. At TM Blast, I (Greg Kristan) understand the value of local SEO since I’ve been doing that since 2011. I’ve achieved top local rankings for my business and could do the same for your insurance agency.
Insurance Local SEO Services Explained
My Insurance Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Local SEO for Insurance: How I Would Improve the Local Keyword Rankings for an Insurance Company
Here is a video of what I would do to help rank an insurance company better in Google Maps.Google Maps Optimization
As an insurance company, you want your business to appear in the three-map pack listings in and around your location on Google. Getting in the map pack listings makes it easy for potential clients to call you directly. As a note, Google only shows three organic listings in this area, so getting in positions 1-3 is critical.
I’ll be optimizing your Google My Business account with the following to help you with those rankings.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
In this example above, Google displays three organic map pack listings at the very top of the results. Getting found in the top three results is known as the “map pack.”
Bing Maps Optimization
Optimizing your account on Bing is part of my Local SEO service. Bing can contribute around 5-15% of your SEO traffic, so it is nothing to dismiss. I’ll be focusing on your Bing Webmaster Tools and Bing Places for Business for ways to optimize your account and website on Bing.
Below is what I focus on for Bing Maps
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Many businesses are still not on Apple Maps, which is a big opportunity for any insurance company to get more visibility for their services. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account for your insurance practice.
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141