+373% Increase in Phone Calls SEO Case Study

Schenectady, NY SEO

Do you have a business in Schenectady, New York, that serves the community in and around your location? For example, are you a plumber, handyman, HVAC company, cleaning service, or something else requiring you to travel about twenty miles outside Schenectady for your customers? If so, ranking at the top of Google and Bing for your target terms in and around your business location is critical. That is where local SEO comes into play.

Schenectady SEO

Schenectady, NY Local SEO Services Explained

My Schenectady, NY Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.

  • Running weekly technical health crawls of your website to ensure there are no problems.
  • Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
  • Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
  • Creating new website content
  • Optimizing your Google Maps profile
  • Optimizing Your Bing Maps profile
  • Optimizing your Apple Maps profile
  • Finding backlink opportunities
  • Performing competitor analysis for a company
  • A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
  • One meeting during the month to go over the report
  • And more!

187% Increase in Phone Calls for my Client

Google Maps Optimization

The primary service that I offer for Schenectady, NY Local SEO Clients is better Google Map rankings. The image to the right displays what a typical local search looks like on Google. As you can see, Google displays three organic map listings at the top of page one, so I focus on getting you into that mix in and around your business.

I’ll be optimizing your Google My Business account with the following.

  • Updating your description
  • Removing unnecessary services
  • Adding secondary categories
  • Uploading new photos
  • Answering questions
  • Creating new updates
  • Making a product listing
  • Adding social media icons
  • Performing competitor gap analysis
  • And more!
Schenectady SEO google maps TM Blast

Above is an example of how Google displays three organic map pack listings at the very top of their results when there is a local search.

Bing Maps Optimization

For my clients, Bing accounts for 5-15% of their monthly Local SEO traffic. As you can see to the left, Bing will display more than three organic map pack listings to the left, which gives us a great opportunity to get your business listed on Bing Maps.

Below is what I will doing to rank you higher in Bing and Bing Maps.

  • Syncing the changes from Google Maps into Bing
  • Updating the service areas if they don’t carry over from Google Maps
  • Adding the social media icons that don’t carry over from Google

Apple Business Connect

Apple Maps has become more of an important call and website click driver for my local SEO clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!

Below are some of the ways I’ll be optimizing your Apple Maps account

  • Writing your description
  • Adding relevant categories
  • Updating any relevant Apple-specific information that should be on the profile
  • Uploading new photos
  • Creating showcases
  • Performing competitor gap analysis
  • And more!
Apple Business Connect

What Others Have to Say About My SEO Work

Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.

Additional Services

YouTube Series

Check out Greg Kristan's YouTube channel from TM Blast, where you'll find a collection of SEO videos. From SEO tips and audits to ranking updates and success stories, there's plenty to explore and learn. Enjoy watching!

Explore my YouTube Series