Attorney SEO
As an attorney, you represent your clients in court and give them legal advice. You also have other responsibilities, like drafting legal documents and providing legal counsel, which means potential clients may be searching for these legal services in their city to help them. If your law firm website does not rank at the top of Google and Bing for these services, users will not find you when searching their local search results for an attorney. This is where local SEO for attorneys comes in as a service from TM Blast.
Attorney Local SEO Services Explained
My Attorney Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities (relevant local directories)
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Local SEO for Attorneys – How I Would Rank for Personal Injury Attorney
I share how I would help rank a New York City attorney for the term personal injury attorney. There is a lot of competition for this phrase in NYC, which means you have to optimize your website and Google My Business account well to rank for it.Google Maps Optimization
Local Falcon is my go-to tool for optimizing my clients’ GBP (Google Business Profile). As an attorney, you want your services seen by people searching for what you provide in a given area. For example, if you are in New York City, you might only need to rank in a one-mile radius in Manhattan to see a dramatic increase in phone calls to your business if you were ranking at the top for “attorney near me.”
Meanwhile, if you were in Albany, NY, you would benefit from a 30-mile radius since your potential clients can be in Schenectady, Clifton Park, and Saratoga Springs. It all comes down to location, but getting seen by more people searching for your products is possible with Google My Business Optimization.
I’ll be optimizing your Google My Business account to get as many dots in positions 1-3 with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Above is an example of a sample Google Maps heat for a potential client. They wanted to see how well they ranked in NYC for a particular keyword phrase.
Bing Maps Optimization
Bing Place for Business is part of my law firm’s local SEO strategy. Bing can make up 5-15% of the monthly SEO traffic for a law firm, so overlooking it can be a mistake. Bing’s market share in the United States, according to GS Stat Counter in November 2023, makes up about 10% when you factor in Yahoo, DuckDuckGo, and AOL. When you only look at desktop search engine market share, Bing holds closer to 20% market share, which is why there is an opportunity to focus on this for your local SEO efforts. To the left is an example of Bing Map Pack listings that occur when a local search occurs on their search engine.
Below is what I’ll be doing for Bing
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
One of the more recent additions to my Attorney Local SEO Service is Apple Maps. Apple Maps is finally on desktop (along with mobile and tablet), so there has never been a better time to get on Apple Maps for your business. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141