+373% Increase in Phone Calls SEO Case Study

Local SEO for Movers

Are you a moving company that is looking for more phone calls, website clicks, and potential customers looking for your services? For example, someone searching on Google, Bing, or Apple Maps for “movers near me, “long-distance moving”, or “movers” and finding your business in a 5–10-mile radius can radically increase the number of phone calls you receive each month. That is where TM Blast comes in with Local SEO services to get you on the first page of the results.

Local SEO for Movers Services Explained

My moving company Local SEO service is on a monthly basis at $1.3k. Below are the main things I provide my clients.

  • Running weekly technical health crawls of your moving company’s website to ensure there are no problems
  • Creating Google Analytics, Google Search Console, and Bing Webmaster Tools tracking, if needed
  • Daily keyword tracking for target terms (ensure there are no drops caused by technical issues)
  • Optimizing the website’s target service pages (on page SEO). Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
  • Keyword research for the website + maps
  • Creating new website content
  • Optimizing your Google Maps profile
  • Optimizing Your Bing Maps profile
  • Optimizing your Apple Maps profile
  • Finding relevant high-quality backlink opportunities (directories) that can drive referral traffic to your site / help with SEO
  • Performing competitor analysis for a company
  • A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
  • One meeting during the month to go over the report / website traffic / conversions and more
  • And more!

SEO for Movers – Moving Company Up 133% in Website Clicks YoY

My client in Georgia had their best month in October 2024 via website clicks. They were up 133% YoY, which before that they were down around 25% in website clicks YoY. Another KPI that they were up on was People Viewed Your Business Profile, which was up around 6%. Before that, they were also down about 25% YoY in that metric.

Local SEO for Movers – Google Maps Optimization

When there is a local search intent behind a search, like “movers near me” or “local movers”, Google displays three map pack listings in their results. From my experience, getting your business in these top three spots is where the majority of phone calls come from. My goal is to optimize your Google Business Profile to show up in more dots position 1-3 (SoLV) in a given radius around your business.

I’ll be optimizing your Google My Business account with the following.

  • Updating your description
  • Removing unnecessary services
  • Adding secondary categories
  • Uploading new photos
  • Answering questions
  • Creating new updates
  • Making a product listing
  • Adding social media icons
  • Performing competitor gap analysis
  • And more!
Movers Google Heat Map SEO

In this example above, I share the Google Maps heat map for one of my moving SEO clients. As you can see, you want the dots to be position 1-3, which means a page one of Google Map Pack Listing. The tool that I use to create this heat map is called Local Falcon, which is the tool I use for all Google Maps SEO projects.

Moving Company SEO -Bing Maps Optimization

Optimizing for Bing Maps can result in an additional 5-15% more website clicks for your business. Bing Maps, like Google Maps, displays organic map pack listings in their local search results when someone searches for “movers near me” and similar terms. One of the nice benefits of Bing is that they display more than three map pack listings, which gives your business additional exposure even if you are not in the top three results.

Below is what I focus on for Bing Maps for the moving industry.

  • Syncing the changes from Google Maps into Bing
  • Updating the service areas if they don’t carry over from Google Maps
  • Adding the social media icons that don’t carry over from Google
  • Creating Special Announcements

Apple Business Connect – Apple Maps

Apple Maps has been a nice addition to my Moving Local SEO service for my clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!

Below are some of the ways I’ll be optimizing your Apple Maps account for your moving services.

  • Writing your moving business description
  • Adding relevant categories
  • Updating any relevant Apple-specific information that should be on the profile
  • Uploading new photos
  • Creating showcases
  • Performing competitor gap analysis
  • Using Local Falcon to run keyword report scans for your business
  • And more!
Apple Business Connect

What Others Have to Say About My SEO Work

Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.

Additional Services

YouTube Series

Check out Greg Kristan's YouTube channel from TM Blast, where you'll find a collection of SEO videos. From SEO tips and audits to ranking updates and success stories, there's plenty to explore and learn. Enjoy watching!

Explore my YouTube Series