Pest Control SEO Services
In the competitive world of pest control, standing out online is crucial for business success. For example, you might have a business in Albany, New York, that services a 30-mile radius around your location, but multiple companies do the same as you. In that case, you would want your Pest Control company to appear at the top of search engine results for people in that area searching for “pest control service” so they can get in contact with you. That is where local SEO from TM Blast comes into play.
Pest Control Local SEO Services Explained
My Pest Control Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Local SEO for Pest Control – How I would Improve the Keyword Rankings
Are you a pest control company looking to dominate your local market? If so, this video goes over how I would improve the Google My Business profile for a pest control company out in Albany, New York.Google Maps Optimization
Local Falcon is a tool I use for all my local SEO clients. The tool helps me and my clients see where they rank for their target keywords around their location in Google Maps. The greener the dot, the better, so anything orange or red means that the listing is not on page one of Google since Google only displays three map pack listings on page one of their results. Getting into the three-pack for a term like “pest control near me” would result in more phone calls to any business since the phone icon is there on mobile devices to call.
I’ll be optimizing your Google My Business account with the following to help you with those rankings.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
In this example above, Local Falcon shows me where a certain company ranks in New York for the keyword phrase “pest control service.” As you can see, the map becomes red as you get further away from their location in the bottom right corner.
Bing Maps Optimization
Bing can make up 5-15% of the SEO traffic for a pest control company. At a minimum, I will sync whatever changes I make in Google My Business into Bing. However, I’ve noticed that there are areas that you can further optimize for a pest control company in Bing. For example, you can change your industry to a “Professional Services” listing to showcase your service areas. Also, social media links don’t carry over from Google into Bing, so I manually add those for my clients.
Below is what I focus on for Bing Maps
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Apple Business Connect is part of my local client’s SEO strategy. However, just like Bing, getting more squeeze from users using Apple Maps is worth the effort. From my end, I work with my clients to get them an Apple Business Connect page. Next, I help optimize their account with photos, their description, and any offers they can provide. Local Falcon can also track Apple Map rankings, but again, this is a small part of the SEO strategy I provide.
Below are some of the ways I’ll be optimizing your Apple Maps account for your insurance practice.
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141