Wedding Photography Local SEO
As a wedding photography business, you know that capturing a couple’s special day is what you do best. However, unless you rely on referrals to get new potential clients each year, most people will search online for a photographer to capture their wedding day. Local SEO for wedding photographers from TM Blast optimizes your photography website to appear higher in Google and Bing for your services. Also, it shows up in the map pack listings for both search engines. For example, you would want to appear at the top of the results for “wedding photographer” since that is your service.
Wedding Photography Local SEO Services Explained – SEO for Wedding Photographers
My Wedding Photography Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Wedding Photography SEO Tips – How to Improve Your Google Map Pack Keyword Rankings
In this video, I share what I would do to improve the keyword rankings for a wedding photography business out in San Diego, California. They do a lot of things right, and they also have a great website.Google Maps Optimization – SEO for Wedding Photographers
I use Local Falcon, a search engine optimization tool that helps me visualize how a Google Business Profile ranks in the map pack listings for keywords around their location. To the right is an image I did as a Free SEO Audit for a wedding photographer out in San Diego, California. The green dots mean page 1 rankings on Google, so you can see where they appear for “wedding photographer” around their location.
I’ll be optimizing your Google My Business account with the following to help you with those rankings.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
In this example above, Local Falcon shows me how well a wedding photography company is ranking in California. As you can see, you lose the page 1 ranking on Google when you go a few miles out of their address, which means expanding this map will help get more customers for them.
Bing Maps Optimization – SEO Services for Wedding Photographers
Bing can make up 5-15% of the SEO traffic for a wedding photography company. At a minimum, I will sync whatever changes I make in Google My Business into Bing. However, I’ve noticed that there are areas that you can further optimize for a pest control company in Bing. For example, you can change your industry to a “Professional Services” listing to showcase your service areas. Also, social media links don’t carry over from Google into Bing, so I manually add those for my clients.
Below is what I focus on for Bing Maps
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect – SEO Services for Wedding photographers
Apple Business Connect is new to the photography SEO strategy I offer potential clients. I can’t do as much in the platform as I can with Google and Bing, but I still encourage everyone to have a listing. Apple Maps may become a bigger part of the SEO Services for wedding photographers down the road as the platform improves. At a minimum, I will do the following to ensure you are seen on Apple Maps.
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.