Wedding Venue Local SEO
As an event venue owner, you want your hall rented for several services. Those include being a wedding venue, birthday party, sweet 16 party, retirement party, anniversary, and so much more. Local SEO for wedding venues can bring in these high-quality leads because people start first with a search to find venues in their area. Having your venue found at the top of Google, Bing, and Apple is what TM Blast provides local businesses.
Local SEO for Wedding Venues Explained
My Wedding Venue Local SEO Service costs $1.4k monthly. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure no problems.
- Daily keyword tracking on target terms (ensure technical issues cause no drops)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more.
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps Profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities like The Knot and others
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
Wedding Venue – SEO Tips to Rank Better
If you are looking for more wedding venue bookings for your party hall, then this video is for you. I’ll be showing how one listing in New York City is not ranking well for the keyword “wedding venue” and some changes they can make to Google My Business, Bing, and their website to boost their rankings.Google Maps Optimization – Wedding Venues
If a user searches for “wedding venues near me” or “wedding venue NYC,” Google presents a map pack with three listings at the top of the search engine results. These three listings are the map pack, and they are the most important real estate in which to get your business featured. Google knows where you are searching, so searching for “Wedding venue, wedding venue near me, or even specifying the city name” leads to opportunities for your business to appear at the top of the map pack. Having your business at the top of the map pack leads to more high-quality impressions, leading to more phone calls and leads for your business.
I’ll be optimizing your Google My Business listing account with the following.
- Updating your description directly on your Google Business profile with relevant keywords
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Local Falcon is my primary tool for tracking wedding venues and how they rank. Green dots represent that your business is on page 1 of Google for any keyword search.
Bing Maps Optimization for Wedding Venues
Unlike other SEO companies, I keep an eye on Bing Maps as another venue to get my clients more potential clients by increasing their online presence on Bing. Bing, like Google, presents their local search results at the top of the results on Bing, Yahoo, and AOL from Bing Places for Business. Bing tends to be more challenging to measure the impact on a business since it is harder to track phone calls (due to the lack of mobile market share), but the venue is still part of my SEO strategy for clients, even if I can’t track it well.
I’ll be optimizing your Bing Maps account with the following.
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
- Creating special announcements in the Bing knowledge as a way to increase the organic traffic to the website
Apple Maps Optimization for Wedding Venues
Some of my Local SEO clients get about 10-15% of their monthly phone calls from Apple Maps, so it is important to monitor this.
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
Venue’s Website Local SEO
The website is the fourth part of the Local SEO plan from TM Blast for the wedding industry. It combines targeting local intent search terms with a high search volume to drive users back to your website.
Below are some ways I’ll optimize your website for local keywords and more.
- Optimizing existing pages using Clearscope and similar tools to find long tail keywords to use on the page
- Embedding your Google Maps directly in your Footer
- Expanding your content to include more pages via keyword research. For example, I would create pages around birthday parties and other events outside of weddings to help expand your reach
- Internal linking
- Optimizing the images to rank better on Google and Bing
- If possible, I can work on improving the load time of your website if the site is built in WordPress
- Making your phone number at the top of your site clickable and trackable for reporting in Google Analytics
- Staying up to date on Google algorithm changes
- Getting your testimonials embedded on your website
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141