Worcester, MA Local SEO
Local SEO is about showing up in Google and Bing for your target terms in and around Worcester, Massachusetts. For example, if you are an accountant in Worcester, you would want your website to appear at the top of search engines for terms like “tax planning, bookkeeping, estate and trust planning, payroll services, finance advising,” and so on for people searching for that in that given area.
Worcester, MA Local SEO Services Explained
My Worcester, MA Local SEO Service is on a monthly basis at $1.3k. Below are the main things I provide my clients.
- Running weekly technical health crawls of your website to ensure there are no problems.
- Daily keyword tracking on target terms (ensure there are no drops caused by technical issues)
- Optimizing the website’s target service pages. Optimizations include title tags, meta name descriptions, ALT tags, image optimization, internal links, and more
- Creating new website content
- Optimizing your Google Maps profile
- Optimizing Your Bing Maps profile
- Optimizing your Apple Maps profile
- Finding backlink opportunities
- Performing competitor analysis for a company
- A monthly SEO report sharing traffic, keyword rankings, map rankings, goals, etc.
- One meeting during the month to go over the report
- And more!
187% Increase in Phone Calls for my Client
Google Maps Optimization
The primary service that I offer for Worcester, MA Local SEO Clients is better Google Map rankings. The image to the right displays what a typical local search looks like on Google. As you can see, Google displays three organic map listings at the top of page one, so I focus on getting you into that mix in and around your business.
I’ll be optimizing your Google My Business account with the following.
- Updating your description
- Removing unnecessary services
- Adding secondary categories
- Uploading new photos
- Answering questions
- Creating new updates
- Making a product listing
- Adding social media icons
- Performing competitor gap analysis
- And more!
Above is an example of how Google displays three organic map pack listings at the very top of their results when there is a local search.
Bing Maps Optimization
Bing can be a nice addition to your Worcester Local SEO strategy. For my clients in 2024, they average around 13% of their search traffic from Bing. While Google holds the lion share of click activity, Bing can be a nice addition to increase the phone calls and website clicks to your business.
Below is what I will doing to rank you higher in Bing and Bing Maps.
- Syncing the changes from Google Maps into Bing
- Updating the service areas if they don’t carry over from Google Maps
- Adding the social media icons that don’t carry over from Google
Apple Business Connect
Apple Maps has become more of an important call and website click driver for my local SEO clients. For one of my clients, they get about 3% of their monthly phone calls now from Apple Maps. You can click on this link to see that video!
Below are some of the ways I’ll be optimizing your Apple Maps account
- Writing your description
- Adding relevant categories
- Updating any relevant Apple-specific information that should be on the profile
- Uploading new photos
- Creating showcases
- Performing competitor gap analysis
- And more!
What Others Have to Say About My SEO Work
Don’t just take my word for what I can do. See what others have to say about TM Blast! As a note, I, Greg Kristan, do all SEO work. No junior member or intern is working on your account.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141