123% Increase in Phone Calls for a Local SEO Client
To help increase their phone calls to their location, I have been utilizing Local Falcon to optimize the map for many of their non-brand keywords within the radius they service.
Below is an image taken directly from Google My Business via the calls section. If you are looking for Local SEO Services, be sure to visit that page to learn more! I also offer one-off Google My Business Optimization Services too.
The Heat Map Change YoY
The two images above display the heat map comparison for May 2024 and May 2025 for one of their core keywords. Each green dot (1-3) represents a page 1 ranking for my client. As you can see, back in May 2024, there were fewer green dots on that scan. A year later, the map has turned almost entirely green and yellow, resulting in more impressions, phone calls, and leads for them.
123% Increase in Phone Calls for a New Jersey Local SEO Client
What Was Done
Technical Issues Fixed
They had several technical issues on their site in 2024 that I helped fix. Those issues included missing canonical tags, broken links, images that were too large to load quickly, and more.
New Location Landing Page
Initially, the client did not have a dedicated landing page for their location on their website. Their strategy was to have a generic landing page about their service, so I created a city-specific landing page in 2024 and continued to optimize it in 2025.
Google Map Embed
With the new location page created, I embedded their Google My Business Map directly on the site. I felt having this would connect the GMB profile directly to the website and help improve the rankings.
Local Falcon Scans
I ran several Local Falcon (heat map) scans for their business for a plethora of keywords. Each time I ran the scan, I was able to see if we were flipping more dots green to improve the rankings.
A/B Testing on the GMB
Based on the Local Falcon Scans, I implemented several A/B tests over the months with them. We changed categories, updated the description, changed the primary picture, and more as part of a before-and-after A/B test to see how it would perform.
Competitor Review
Using Local Falcon, I was able to identify the top competitors in the area targeting the same keyword. From there, I conducted a keyword gap analysis to identify areas for improvement on our profile that would enable us to outrank them for specific non-brand keywords.
Next Steps
AI is something that I’m venturing into with them in June 2025 and beyond. The Local Falcon has AI scans available, so I want to see how well my client performs in Google AI answers and identify the directories we need to target to improve our visibility.
Greg Kristan, owner of TM Blast, LLC and The Stadium Reviews, LLC, has over 10+ years of SEO experience. He was also the SEO Manager at edX and was a contractor for Microsoft Bing Ads. Today, he works on optimizing local, national, and international company websites to rank higher in search engines through SEO. Finally, Greg has been featured on podcasts about his search experience and regularly updates his YouTube channel sharing digital marketing tips. Do you want to reach out to me about SEO help? If so, email me at greg@tmblast.com or call 877-425-2141