200% Increase in Personal Injury Lawyer Page 1 Rankings
I wrote another case study about this client seeing a +547% increase in searches YoY that you can read about as well, but this case study is to highlight this one very competitive keyword improvement.
Below is that view showing the before (March 2026) and now the current (August 2026) 30% page 1 rankings for them.
Heavy Focus on Flipping Dots Green
I use Local Falcon to frequently run heat map scans for my Local SEO clients. For them, I ran regular heat map scans for “personal injury lawyer” and similar terms on a regular basis. Dots 1 -3 (Green) represent a page 1 ranking via the map pack, so that was the goal to get to.
To help, I used SEMRush, Local Falcon, ChatGPT, Claude, Google Search Console, Bing Webmaster Tools, and Google Business Profile data directly to help improve the map pack rankings.
Here is a link to my affiliate discount on Local Falcon if you want to give it a try / support me.
Personal Injury Lawyer from 10% to 30% Page 1 rankings Secured – #seocasestudy
In this video, Greg Kristan from TM Blast shares an attorney local SEO case study showing how consistent optimization helped a personal injury law firm grow from 10% to 30% page-one rankings for the keyword “personal injury lawyer” in just four months.What Was Done
Baseline Scans
The client first reached out to me in March 2026. I initially preformed a paid hourly SEO review of their site, and I shared what I would do to help improve their rankings over the next several months.
Schema Markup on the Website
One of the first changes I made was with their website schema, which was lacking on the website. I wrote a description using CoPilot to emphasize that they are a personal injury lawyer.
Dedicated Landing Page
Their homepage had too many keywords going for it, so I built a dedicated personal injury lawyer page on their site. After that, I linked their Google Maps profile directly to that landing page.
Internal Links
To help rank the new landing page in Google, I added several internal links throughout the site using the keyword “personal injury lawyer” to help improve the ranking
GBP Services / Products
I created new services / products for my client on their Google Business Profile to target this keyword.
Reviews on the Website
My client purchased Trustindex.io, which allowed me to add reviews directly to their website. The best part of this is that some reviews used the keyword “personal injury lawyer”, which helped me paste those revivews on the website.
Final Thoughts
My next goal is to expand this client’s marketing strategy beyond Local SEO by adding Google Ads Management, Bing Ads Management, and Small Business GEO Local SEO to help generate even more leads for the firm. I’ve been encouraging all of my clients to add PPC / GEO to their services to generate additional leads each month.