30% Increase in SEO Traffic
Their Organic Search Traffic (SEO) was up 30% (51,873 vs 39,988) from Jan 1 – July 13 2025 vs Jan 1 – July 13 2024.
I’ve been working with them for over 2 years on their SEO strategy.
A Heavy Emphasis on Local SEO Heat Maps
The image above is from a heat map scan for one of their locations. Running heat map scans allows me to see how their location ranks for their target keywords. Green dots 1-3 indicate that they are on the first page of Google via the map pack. Being on page 1 of Google means more impressions, direction requests, website clicks, phone calls, and leads.
30% More SEO Traffic – Multiple Location SEO /span>
In this video, I explain how I use local SEO for clients in multiple locations. The Local SEO strategy I have breaks into two parts. The first part is traditional on-page SEO, which includes building pages, writing title tags, interlinking pages, optimizing the images, and more. The second part of the strategy comes down to Google Maps, Bing Maps, and Apple Maps. Each of those 3 (Google My Business, Bing Places for Business, and Apple Business Connect) is critical in ranking in the map pack for local-intent searches. Google My Business (Google Maps) accounts for about 90% of the search traffic, with the majority of the focus on each month. I focus on categories, descriptions, services, products, updates, photos, and reviews for Google My Business and sync those changes into Bing Places for Business. Finally, with Apple Maps, I tend to write a description and upload photos to the platform. As of 2024, there isn’t much for me to do with Apple Maps. The heat map results come from Local Falcon, my go-to local SEO tool. I can trend the results for each location for my client, which helps me see if the Local SEO strategy for each location is working.What Was Done
Technical Focus
I ran weekly health crawls of their website to ensure there were no problems. I also compared the crawls before and after when they did a site migration in 2025.
Don’t Forget Bing
They had minor issues with Bing when I first onboarded them as a client. The problems were that their XML sitemap was not submitted to BWT, their crawl control was low, and they had minor SEO problems that were addressed early.
New Location Pages for the Website
One of my first strategies with my client was to write and build dedicated location pages for the website. We used SEMrush and Clearscope to identify semantic words to incorporate into the content. From there, we linked directly to each area from Google Maps, Bing Maps, and Apple Maps.
Heat Map Scans – Google
I used Local Falcon to run heat map radius scans for every location for 1-2 of their top non-brand keywords. From there, I would track the SoLV (Dots 1-3) for non-brand keywords to identify ways to increase our share.
From there, I would make changes to their GMB profile to try and increase the share for the rankings.
Apple Maps + Bing Maps
Apple and Bing Maps are a small part of the overall strategy for this client. Still, I made several changes to both profiles to keep them up to date and look for ways to squeeze more performance from them. Those included adding photos, changing categories, special announcements, and more.
Tracking AI
AI is a new part of the strategy for my clients. Traffic from AI comes through as referral, so it is not technically SEO nor is it part of the traffic summary.
Final Thoughts
This client is up in traffic by 30% YoY from a mixture of Local SEO and National SEO services.