81% Page 1 Rankings for a Mobile Pet Grooming Business
They require a NY Local SEO strategy, which means carving out wins in towns and cities where they service. They also require a Google Business Profile Optimization service.
A Heavy Emphasis on Local SEO Heat Maps
The two images above show the before and after views of how the map has changed for my client. Every green dot (dots 1-3) represents a page 1 ranking on Google via the map pack, which results in more impressions, website clicks, phone calls, and leads.
83% Increase in Page 1 Rankings – How I Look at the Map
I’ve been helping a mobile pet grooming business improve its ranking for its target keyword in August 2025.What Was Done
Fixed a Pending Edit Problem
They had a pending edit issue on their profile that Google said would take 30 days to review. I noticed that Google also had a pending edit under their services, so I manually approved it, which then pushed the pending edit message to ‘verified’, allowing us to make future updates.
Local Falcon Baseline Scan
Their target keyword, mobile pet grooming, was what they wanted to rank better for. My initial heat map scan revealed the top competitors and the key dots to focus on for flipping.
Website Landing Page Expansion
One recommendation I gave the client was to split out their services into dedicated landing pages. That would help Google understand each service as a stand-alone offering.
Ran More Local Falcon Scans
Each time I made an edit to their GBP, I would run a scan to see if we were improving in our SoLV. Even if our SoLV did not grow, I could see that red dots were flipping to orange and yellow.
GBP Description + Updates
I helped the client with their description and service areas on their Google Business Profile. Based on what the map showed me, we became more aggressive in targeting specific areas on the profile to improve our ranking.
Reviews / Social Media Matter
My client is not putting all of their eggs in one basket. Instead, they are getting reviews and are active on social media, which helps build their brand credibility for their primary service, mobile pet grooming.
Final Thoughts
The mobile pet grooming business is not a competitive field in Local SEO compared to other industries. These results are abnormal, as most projects and clients typically require several months to achieve similar results.