Better Rankings for an HVAC Company in Colorado
One of the target services they wanted me to improve was their HVAC keyword rankings.
In this case study, I’m going to share their SoLV (Share of Local Voice) from Local Falcon, showing how much more page 1 ranking coverage, they have now after working with me.
An Emphasis on Category Growth
The image above, from Local Falcon, displays the SoLV growth for the search term HVAC. SoLV represents the percentage of time my client is on page 1 of Google search via the map pack.
The scan here covers a 15-mile radius and shows 121 possible dots where my client ranks for HVAC. The same upward trend my client is seeing in HVAC is the same pattern they are seeing in HVAC contractor, HVAC Near Me, HVAC Services, HVAC Grand Junction, and more.
Local SEO Case Study – HVAC SEO Better Rankings
My #hvacseo client is seeing their strongest rankings in a 15-mile radius for HVAC keywords on Google. The stronger rankings mean more impressions, which leads to more phone calls, bookings, website clicks, and form fill submissions for them. In this video, I share how some of my #localseostrategy that is helping them improve their rankings.What Was Done
Category Flip
My client initially had their Google Business Profile set to plumber. They had historically ranked well for that phrase, so I changed it to HVAC, and it did not compromise plumbing rankings.
Local Falcon Competitor Review
Each time I run a scan in Local Falcon, I review the competitors that are ranking and look for winnable gaps to flip. These gaps were dots 4-7
Photos
I’ve been adding regular photos to their GBP account, which has helped improve dwell time and user engagement.
Book Online Button
I fixed a technical issue on their GBP account that prevented their book online button from displaying. After fixing that, user engagement has improved, and actual HVAC bookings have increased.
Holiday Hours / Basic Information
Updating their holiday hours is key. I work with my client to ensure that we properly display whether we are open or not on certain holidays,
More Google Reviews
My client does a great job of getting customer reviews. Recent reviews are a ranking factor on Google Maps, so they are good at getting them.
Final Thoughts
The increase in SoLV% indicates how often my client appears in the Google Search map pack for HVAC keywords. The growth they are seeing has led to more leads and customers, allowing them to reduce their Google Ads budget each month.